Nykaa's 2024 Beauty Trends: Shopping Habits & Preferences Revealed

 

Nykaa, the leading beauty and fashion retailer in India, has unveiled its Nykaa Beauty Trends Report for 2024, highlighting key consumer preferences and shopping behaviors over the past year. The report uncovers exciting trends that are shaping the industry, from late-night shopping binges to the rising popularity of Korean beauty products and changing fashion choices.

 

Key Trends for 2024:

 

Late-Night Shopping Surge:

Nykaa noted a remarkable 60% increase in purchases made at midnight, with customers primarily shopping for lipsticks, serums, and sheet masks during late hours.

 

Korean Beauty Boom:

As the trend for achieving "glass skin" gains traction in India, the demand for Korean beauty products has surged, increasing 2.5 times faster than average. Popular brands include COSRX, TONYMOLY, The Face Shop, and LANEIGE.

 

Global Brand Adoption:

Indian consumers are increasingly drawn to international trends, with a 1.5 times faster demand for brands like Sol de Janeiro, Beauty of Joseon, and e.l.f. Cosmetics.

 

Men Embrace Luxury:

There's a growing trend among men opting for luxury products, with high-end fragrances like Dior, Clinique, and YSL selling every 10 minutes. Luxury skincare brands like Kama Ayurveda and Kiehl’s are also gaining popularity among male shoppers.

 

Lipstick Favorites:

Popular lipstick shades in India include nude, red, and brown, with bestsellers like Maybelline's Colour Sensational Creamy Matte in ‘657 Nude Nuance’ and Nykaa's Matte To Last! Liquid Lipstick in ‘Chai’.

 

Top Eyeshadow Picks:

Bestselling eyeshadows include the MARS Dance Of Joy Palette and Nykaa's Eyes On Me Quad 01 Night Out.

 

Valentine’s Day Gifting:

Valentine's Day emerged as the top gifting occasion, with consumers favoring products like Victoria’s Secret perfumes and M.A.C lipsticks. Wednesdays were particularly popular for gifting.

 

Charlotte Tilbury's Rise:

Demand for Charlotte Tilbury products surged three times faster than average, with bestsellers including Pillow Talk lipstick and various foundations.

 

Ingredient Awareness:

Consumers are becoming more ingredient-conscious, with searches for peptide booster serums and ceramide toners increasing by 150%.

 

Record-Breaking Purchases:

One customer made headlines by spending ₹48.8 lakh on 112 products, while another bought ₹6.7 lakh worth of items across 14 categories.

 

Fashion Favorites:

Co-ord sets and midi dresses were popular fashion choices, with brands like Tikhi Imli and Twenty Dresses thriving. Traditional wear, especially Anarkalis, remained a top pick.

 

Social Media Trends:

Fashion trends making waves on social media include off-shoulder tops, wide-leg jeans, and waistcoats.

 

Regional Shopping Preferences:

Delhi shoppers leaned towards kurta sets, while Mumbai customers favored co-ord sets. In Bengaluru, lehengas were popular, and Jaipur men showed a preference for stylish jackets.