Investor Vijay Kedia has joined the viral debate over 90-hour work weeks with a sharp, sarcastic post on social media. Taking aim at executives who promote exhausting hours, Kedia shared a tongue-in-cheek "heartfelt moment" on X (formerly Twitter).
“Today, our boss bought a Lamborghini! We gathered to congratulate him, and his words were truly inspiring: ‘Thank you all for your hard work. Without your 90-hour weeks, this Lamborghini wouldn’t be possible. Keep it up, and I'll buy another one next year!’” he wrote, poking fun at the culture of overwork.
The debate was ignited by a controversial video of L&T Chairman SN Subrahmanyan advocating for 90-hour work weeks, including Sundays. His comments, including a remark on "how long can you stare at your wife," sparked backlash and memes, as employees from all over India criticized the notion of sacrificing rest for success.