Air India, India’s leading global airline, has rolled out an Artificial Intelligence (AI)-driven feature eZ Booking whereby customers can complete their reservation on its website in fewer steps than currently available by just texting or talking to the AI Agent his detailed travel itinerary.
Currently available exclusively for members of Maharaja Club, Air India’s loyalty programme, the innovation helps customers book their ticket on the Air India website, airindia.com, by eliminating a number of commands and without having to navigate multiple screens. eZ Booking is another step in Air India’s endeavour to give its customers an enhanced and seamless experience.
eZ Booking is powered by intelligent ‘Agentic AI’ tools and simulates the role of a travel agent by listening to the customer’s requirement and generating a customised itinerary. ‘Agentic AI’ helps users complete complex tasks with minimal human intervention utilising machine learning, natural language processing, and automation technologies to take decisive action.
The reservation journey on digital channels for airline customers involves navigation through multiple screens to enter travel details, make selections from available choices, feed in information about travellers, etc. before making the payment and getting the ticket. eZ Booking aims to streamline the process to fewer clicks and pages by eliminating multi-step navigation on the website.
“In our pursuit of developing technologies to elevate customer experience and provide them a seamless and intelligent digital interface, we have introduced eZ Booking on our website, initially for our loyalty programme members. This is an industry-leading initiative and we are taking early steps in deploying the emerging ‘Agentic AI’ capabilities across all our digital footprint. We hope our guests will enjoy the ease-of-use, speed and convenience of eZ Booking, that further enriches our strong digital channel presence,” said Dr. Satya Ramaswamy, Chief Digital and Technology Officer, Air India.
Air India’s pioneering experience in using the latest artificial intelligence technologies helps the airline offer a smooth reservations journey making eZ Booking customer friendly. The patent-pending design concept for eZ Booking had won the ‘Red Dot Design Concepts’ award recently which is showcased in the Red Dot Design Museum in Singapore.
eZ Booking further enhances experience for Air India’s online customers by leveraging learnings from Air India’s innovative AI-driven chatbot ‘AI.g’, launched in May 2023. The global airline industry’s first generative AI chatbot, the AI.g has responded to over 7 million guest queries so far, answering 50,000 queries per day across multiple issues. It answers an impressive 97% of queries autonomously, with just 3% of the queries escalated to human agents.