In a rapidly globalising world, tourism plays a pivotal role in promoting cultural exchange and fostering economic growth. Fred Dixon, who took charge as the President & CEO of Brand USA six months ago, is at the helm of promoting the Unites States of America (US) as a top travel destination. In this interview with Abhishek Singh, Deputy Editor at LiveMint, Dixon discusses the significant potential for growth in Indian tourism to the US, strategies to attract value-conscious travellers, and the impact of major global events such as the FIFA World Cup and the Olympics.
Dixon also shares his thoughts on technological advancements in the travel industry and reflects on his experiences with India’s rich cultural landscape. With a growing middle class and a strong appetite for international travel, India emerges as a crucial market for US tourism. Dixon outlines how Brand USA plans to capitalise on this potential.