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Senco Gold Plunges 19% in Early Trade – What’s Behind the Drop?

Senco Gold Plunges 19% in Early Trade – What’s Behind the Drop?
Senco Gold Crashes 19% After Weak Q3 Earnings – What Went Wrong?
 
Senco Gold Ltd shares took a sharp 19% dive in early trading on Friday after the company reported disappointing Q3 results. The stock dropped 18.78% to ₹363 from its previous close of ₹446.95 on the BSE, with 1.17 lakh shares changing hands, amounting to a turnover of ₹4.44 crore.
 
What Led to the Fall?
 
✔ Profit Plunge: Net profit slumped 69.4% to ₹33.4 crore compared to ₹109.3 crore in the same quarter last year.
 
✔ EBITDA Decline: Earnings before interest, taxes, depreciation, and amortization dropped 56% to ₹79.96 crore from ₹181.1 crore in Q3FY23.
 
✔ Revenue Growth: Despite weak profitability, revenue from operations grew 27.3% to ₹2,102.5 crore, driven by strong consumer demand.
 
Gold Price Impact & Market Position
 
The volatile gold market played a significant role in Senco Gold’s performance. Prices surged 22% year-on-year and 20% since April 2024, yet demand remained steady, especially during Dhanteras and Diwali.
 
✔ Stock Trends: The stock is trading below all major moving averages and has an RSI of 39.2, suggesting it is neither overbought nor oversold.
 
✔ 52-Week Range: It hit a low of ₹342.55 on March 14, 2024, and a high of ₹772 on October 7, 2025.
 
About Senco Gold
 
A leading jewellery retailer in India, Senco Gold specializes in gold, diamonds, silver, platinum, and gemstone jewellery, along with coins and silverware. The brand boasts a collection of over 1,08,000 designs.
 

Despite strong revenue growth, the sharp decline in profitability has raised concerns, leading to a major sell-off in the stock. Investors will be watching closely for a potential recovery in the coming quarters. 

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