The Government of Arunachal Pradesh has launched a new tourism policy aimed at positioning the state as a top destination for both domestic and international travellers. Alongside the policy, Arunachal Pradesh Tourism has introduced a new logo, symbolising a fresh approach to promoting its diverse tourism offerings.
The policy focusses on experiential tourism, highlighting areas such as farm tourism, wine tourism, wellness and spiritual tourism, adventure tourism, film tourism, ecotourism, tribal tourism, MICE tourism, and border tourism. To support this, the government plans to invest in skill development, collaborating with premier institutes like IITTM and IHM to train local guides and small business owners.
Addressing a press conference in New Delhi, Pasang Dorjee Sona, Minister for Tourism, Education, RWD, Library, and Parliamentary Affairs, Government of Arunachal Pradesh said, “The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture and unique biodiversity while promoting sustainable tourism and community empowerment. With the introduction of this policy, we expect to double domestic tourist footfalls and increase international tourist arrivals tenfold.”