Ayatana Hospitality has launched Ayatana Circle, a new membership-based program that aims to bring a structured and global offering to India’s growing luxury hospitality market. The initiative combines domestic premium stays with international access through a partnership with Interval International, which includes over 3,200 luxury hotels and resorts worldwide.

Positioned as a long-term travel product, Ayatana Circle is structured into four tiers based on duration and level of access. The Gold tier covers a five-year period and includes annual stays with upgrades. The Diamond tier offers a 10-year membership with greater flexibility and access to invitation-only experiences. The Platinum tier, valid for 15 years, includes VIP concierge services, complimentary breakfasts, and priority bookings. The highest tier, Aetherium, spans 20 years and includes global itineraries, private charters, and premium services.

Beyond accommodation, Ayatana Circle integrates access to a range of curated experiences, including wellness retreats and nature escapes, supported by concierge services and priority travel logistics. Sustainability is also a component of the offering, with options for carbon-neutral stays and eco-conscious travel.

As India’s hospitality sector sees increased demand for personalized and high-end travel, Ayatana’s membership model seeks to align with evolving customer preferences. The combination of domestic hospitality and international network access positions Ayatana Circle within a broader shift toward experience-driven, membership-based travel products.