The latest update to WhatsApp has many users scratching their heads. A blue circle with pink and green splashes now sits permanently in the bottom right corner of everyone’s Chats screen. This is Meta AI, a new artificial intelligence chatbot that WhatsApp calls “entirely optional” — despite the fact users cannot remove it from their app.

hen you tap on this colorful circle, you open a chatbot designed to answer your questions about pretty much anything. The problem? Many users are frustrated that they can’t get rid of this new feature, even if they don’t want to use it.

This situation feels familiar to many tech watchers. Just recently, Microsoft faced similar criticism over its “Recall” feature, which was originally designed to be always on. After users pushed back, Microsoft eventually allowed people to turn it off completely.

When asked about the inability to remove the AI button, WhatsApp told BBC reporters: “We think giving people these options is a good thing and we’re always listening to feedback from our users.”

The company compared Meta AI to other permanent features in WhatsApp like ‘channels’ and ‘status’ sections, suggesting it’s meant to be a core part of the app going forward.