Founded in 1955 in La Chaux de Fonds, Corum is known for its bold, avant-garde designs, including iconic collections such as the Golden Bridge with its linear movement, its coin watches, the unconventional Bubble collection, the Rolls-Royce models and the nautical-inspired Admiral. While the company has been struggling over the past few years, its reputation remains strong, and the company hopes to restore Corum’s rightful place in Swiss watchmaking.

Since 2013, Corum has been owned by the Citychamp Watch & Jewellery Group. Then known as China Haidian Holdings, Citiychamp’s primary activity is manufacturing proprietary watch brands, movements and accessories, and distributing proprietary and selected Swiss luxury watch brands in China and throughout Asia. It also owns Swiss watch brands, including Eterna, which will remain in its portfolio following the Corum MBO.