AllTrails, the hiking and biking companion that was named 2023’s iPhone App of the Year, is launching a new premium membership called “Peak” that includes an upgraded feature set. This $80-per-year subscription will introduce AI tools to build custom routes and provide real-time trail condition forecasts, trail traffic heatmaps, and a feature that lets you identify trees and plants using your phone’s camera.

The new option will initially roll out in the next few weeks to select members and will be available globally to all users by June. AllTrails users can sign up for early access on its website.

A longtime popular app for outdoor enthusiasts, AllTrails raised a growth round of $150 million in 2021 when the COVID pandemic saw people rekindling their relationship with nature amid lockdowns and social distancing measures.

Unfortunately for the company, Apple entered AllTrails’ market just ahead of naming it App of the Year by adding support for topographic maps with trailheads, contour lines, hill shading, elevation gains, and more in Apple Maps in the U.S. The following year, Apple encroached even further, with features like offline maps, custom routes, and tools to explore national parks and other trails outside the U.S.

AllTrails’ latest update, then, can be seen as the company fighting back with a selection of features targeted at its most engaged and most active members.