There is a growing body of knowledge focusing on the influence that artificial intelligence (AI) is having on the hospitality industry. What the evidence suggests is that for hospitality businesses, the impact of AI to date has been very positive. Hospitality marketers, for example, are using AI powered systems to analyze vast amounts of customer data, such as booking history, preferences, and online behavior. This information is then used to create personalized recommendations for destinations, accommodation, activities and more.

AI systems can also customize marketing campaigns, improving consumer engagement and conversion rates. Additionally, AI can help hospitality companies optimize their pricing strategies based on factors such as demand trends, competitor pricing and historical data.

Human resource management professionals in the hospitality industry are also leveraging AI to automate repetitive tasks such as screening resumes, scheduling interviews, and conducting background checks. AI-powered chatbots and virtual assistants are being used to interact with job applicants and provide personalized assistance and information about open positions and the application process. This all saves time and resources for HR employees, allowing them to focus on more strategic activities such as building relationships with key clients and providing individualized service to guests.