India’s religious and spiritual tourism is not just about people but is also raking in the moolah. The myriad temples, religious sites and spiritual locations — which have long provided salvation to people — are also turning out to be key revenue-generating streams for these firms.
“Religious and spiritual tourism has been the fastest-growing segment for us across the portfolio, with its share at 20 per cent in terms of revenue. The potential for growth is very high. We’ve just signed a 129-key Sarovar Premiere in Ayodhya, and are coming up with a 70-key Sarovar Portico in Mathura,” Jatin Khanna,