Urban Company, India’s largest tech-driven marketplace for home services, delivered a remarkable debut on Dalal Street. Priced at Rs 103 per share, the stock opened at Rs 162.25 and rose as much as 74 percent during the session, giving IPO investors immediate gains and valuing the firm at close to $3 billion.

 

The Rs 1,900 crore IPO witnessed overwhelming demand, subscribed nearly 109 times overall. Institutional investors drove the rush, with their portion booked over 147 times. Market experts say the blockbuster listing highlights the growing investor confidence in India’s evolving home services industry.

 

Gaurav Garg of Lemonn Markets explained that buyers are not only backing Urban Company as a digital platform but also seeing it as part of a broader transition where services such as repairs, cleaning, and beauty are shifting from the informal sector to organised providers. He added that those looking for quick profits may consider booking listing gains, while long-term investors can wait for attractive opportunities to add more shares.

 

Prashanth Tapse, Senior Vice President at Mehta Equities, described the debut as “beyond expectations.” He suggested that Urban Company represents rising demand for organised home services in India’s urban hubs and can serve as a proxy for the sector’s future growth.

 

Positioned for Expansion

 

Master Capital Services emphasised the strength of the company’s hyperlocal operating model, which already spans 51 cities across India as well as international markets in the UAE and Singapore. The brokerage said Urban Company is well placed for sustainable growth as households increasingly turn to reliable professionals for in-home services. It recommended that IPO allottees consider retaining their holdings for the long term.

 

Challenges Ahead