Apple is reportedly accelerating the development of its first smart glasses as it seeks to compete with Meta’s Ray-Ban line. Reports suggest the company has put the next Vision Pro headset on hold to focus on bringing its eyewear to market.
Fashion-Forward Design
Similar to the early Apple Watch models, the glasses are expected to be marketed as a stylish accessory as much as a tech device. Apple is said to be planning multiple frame designs and temple materials, giving customers choices in color, size, and shape. How slim the glasses can be remains uncertain, given the need to accommodate a battery, processor, and cameras.
Siri Integration
The device will rely heavily on Apple’s virtual assistant for operation, making an upgraded Siri essential. Apple is reportedly rebuilding Siri with large language models, with the enhanced version expected in spring 2026. The new assistant could handle complex tasks such as translation, navigation, contextual awareness, and reminders for misplaced items.
Features in Development
While Apple’s first smart glasses may not include a built-in display like Meta’s Ray-Ban Display glasses, they are expected to match the AI-powered capabilities of Meta’s lower-cost models. Rumored functions include taking photos and videos, playing music and podcasts, providing directions, identifying landmarks and objects, making calls and sending messages, and offering real-time translations.
iPhone Connectivity
The glasses will run on a custom Apple-designed chip similar to that of the Apple Watch but are expected to require an iPhone for processing AI tasks and other functions, which should help preserve battery life.
Timeline and Pricing
Industry speculation suggests Apple could unveil the glasses in late 2026, with a market release in early 2027. Pricing details remain unclear, but Apple may target a range similar to Meta’s Ray-Ban glasses, which start around $380, to remain competitive.