The announcement marks a significant step in Radisson Rewards' ambitions to add more value to its members by deepening its loyalty ecosystem. By connecting hotel stays to one of the largest airline loyalty programs in the Nordic and Baltic region, members can now benefit from accessing Finnair's extensive network of flights and upgrades.Through this partnership, members can now:

Convert Radisson Rewards Points into Avios, the loyalty currency of Finnair Plus

Convert Avios into Radisson Rewards Points

Request a status match from Finnair Plus to Radisson Rewards, unlocking hotel benefits based on their airline tier

A selected number of Radisson Rewards Premium & VIP members will have access by invitation only to Finnair Plus Silver, Gold & Platinum

As part of the status match offering, Finnair Plus Silver and Gold members are matched to Radisson Rewards Premium tier, while Platinum and Platinum Lumo members receive VIP status. Benefits take effect immediately, ensuring that the Group's higher-tier members feel recognized from their very first moment.

"Building stronger connections between travel partners and loyalty ecosystems is central to how we are growing Radisson Rewards. Today's travelers expect flexibility and meaningful rewards throughout their journey," said Elina Zois, VP Loyalty, CRM & Customer Care at Radisson Hotel Group. "Finnair's strong network across the Nordics and Baltics makes it a natural partner for us in a region that matters to our members. Together, we are giving our members something genuinely valuable Expanding Value for Frequent Travelers

The partnership reflects both brands' commitment to delivering exceptional experiences and rewarding customer loyalty. Members can seamlessly leverage their points and status benefits across a broad network of destinations, hotels, and travel services.

Finnair Plus members benefit from the airline's adoption of Avios, one of the world's leading travel loyalty currencies, offering expanded earning and redemption opportunities across the oneworld alliance network and partner brands.