Hilton is looking to expand its presence in Saudi Arabia by increasing its focus on hotels serving the middle market. The company believes the country has already seen significant growth in its luxury hotel segment and is now looking at opportunities in more affordable categories.

The strategy is expected to include a larger role for mid market brands and franchise operations. The company sees this segment as an important part of the next stage of hotel development in the Saudi market.

The move comes as Saudi Arabia continues to develop its tourism and hospitality sector, creating opportunities across different hotel categories and customer groups.