The partnership brings together Scenic Group’s luxury river cruise portfolio with STIC’s extensive travel trade relationships, market expertise and distribution network across India. The collaboration will focus on building brand awareness, strengthening engagement with travel advisors and tour operators, and expanding the luxury river cruise category among HNI and discerning Indian travellers.

 

Anthony Laver, General Manager, Sales & Marketing, APAC, Scenic Group, said, “India is an important growth market for Scenic Group, and our partnership with STIC marks a significant step in our APAC strategy. STIC’s strong market presence and deep understanding of the Indian travel trade make them an ideal partner to build a strong sales base for Scenic and Emerald Cruises in India. We look forward to working together to drive long-term growth in the market.”

 

As part of the partnership, STIC will lead sales and market development activities for Scenic and Emerald Cruises in India, working closely with Scenic’s APAC team and its established network of travel partners. The mandate will include strengthening distribution, identifying new business opportunities, supporting product training and equipping trade partners with the resources required to effectively promote luxury river cruising.

 

Isha Goyal, Executive Director and CEO, STIC GSA Services Private Limited, said, “We are delighted to bring Scenic and Emerald to the Indian market and see significant potential for both brands. Our focus will be on building strong trade partnerships, driving awareness and developing the business across India. With STIC’s market expertise and Scenic Group’s luxury cruise offering, we see an opportunity to build a strong and sustainable business in this segment.”

 

Dominic Tan, Regional Sales and Marketing Manager, APAC, Scenic Group, added, “We will be working closely with STIC to build the brands, strengthen trade engagement and convert opportunities into new business. Our focus will be on supporting our partners with the product knowledge, tools and marketing activities required to grow Scenic and Emerald across India.”

 

Bringing Luxury River Cruising to India’s Discerning Traveller

 

Scenic Luxury River Cruises and Emerald River Cruises offer travellers immersive journeys across sought-after destinations, combining destination-led experiences with sophisticated onboard offerings, curated itineraries and personalised service. Scenic offers an all-inclusive luxury river cruise experience, while Emerald brings a premium contemporary approach to river cruising, with a range of journeys across Europe and Asia.

 

With Indian travellers increasingly seeking experiential, distinctive and premium holidays, the partnership aims to strengthen awareness of river cruising as a luxury travel option that combines destination discovery, comfort and convenience.

 

The partnership is also aligned with Scenic Group’s broader strategy to strengthen its presence across the Asia Pacific region, with its Singapore-based APAC team supporting the development of Scenic and Emerald Cruises across key regional markets.