India has introduced new initiatives to strengthen the tourism sector and make travel planning more connected and accessible. The National Digital Tourism Stack and the Dekho Apna Desh Campaign 2.0 were launched around World Tourism Day 2026 to support digital tourism services and encourage visitors to explore destinations beyond the country’s most popular tourist centres.

The National Digital Tourism Stack is aimed at connecting tourism services such as accommodation, local experiences and other travel offerings through a shared digital network. The Dekho Apna Desh campaign will focus on promoting alternative destinations and creating greater opportunities for local communities and tourism businesses.