Recent data from the German National Tourism Board showed that the number of visitors from India increased by more than twofold between January and September 2022 compared to the same period the previous year, suggesting that the nation's ongoing campaigns emphasising nature and sustainability are having an impact and accelerating post-pandemic recovery.
The first eight months of 2022 saw an increase in overall foreign visitors to Germany rise 175 per cent compared to 2021, with India leading the way with an increase of 265 per cent until September 2022. While the reopening of international borders and relaxing of stringent travel restrictions clearly plays a part in the rise, the fact travellers are choosing Germany over a range of other countries is testament to targeted campaigning by GNTB, who specifically created its Embrace German Nature and Feel-good campaigns following in depth research into what tourists want.
Both campaigns will continue into 2023 as Germany looks ahead to its winter season, with popular resorts including Zugspitze, Garmisch-Partenkirchen, Black Forest, Harz Region, Taunus, Ore Mountains, all set to attract visitors to the incredible skiing and snow sports for all ability levels on offer.
“With our theme campaigns, we create active agenda setting for more sustainable tourism. Together with our partners said Mr. Romit Theophilus, Director, Sales & Marketing, India. We’re also looking at the ever-popular winter and festive seasons, with the days being short and the evenings long, there is plenty of time for genuine cosiness, enjoyment, and wonderful traditions from all regions across Germany. The Christmas markets are a highlight for young and old alike, while atmospheric strolls through the alleys provide access to festively decorated stalls full of gingerbread snacks, candy apples, Christmas stollen, and hot chestnuts. Wooden carvings from the Erzgebirge mountains, artistic glass baubles, and handmade unique items are on offer as souvenirs, decorations, and gifts for loved ones”
Embrace German Nature, a campaign that has witnessed great success and a favourable reaction from the Indian, market the unique natural landscapes in Germany in order to inspire nature-loving, leisure-loving travellers for Germany's diverse, protected natural area, aligning closely with Feel Good campaign. More info is available here.
Germany has long since led the charge for driving eco-friendly tourism offerings, and its Feel Good campaign continues to do that by providing tourists easy and adequate tips to reduce their carbon footprint and make sustainable choices when it comes to travel, stays, and responsible activities.