The Singapore Tourism Board (STB) and Little Black Book (LBB) have partnered with some of India’s leading fashion brands - RSVP by Nykaa Fashion, Chumbak, and The Souled Store - to launch a new collection of ‘SingaporeInspired’retail and fashion products.
This launch of the second edition of close collaboration between STB and LBB followsa very successful first edition in January 2022,entitled “Singapore Edit Festival”. Designersfrom the 3 Indian brands were invited to visit Singapore on a specially curated program, to create exclusivecapsule collections inspired by their experiences in Singapore. The collection includes a colourfulrange of 41products comprising clothing, accessories, home decor, and lifestyle products, featuring such iconic Singaporean designs asPeranakan motifs, orchid prints, and slogans referencing Singapore’s unique foodie culture.
Every product in this collection reflects the three Indian brands’creativity fuelled by Singapore’s rich destination offerings. LBB, which helped curate the ‘SingaporeInspired’ collection with these new-age brands, has played an instrumental role in presenting aone-of-a-kind collection that gives Indian consumers a chance to experience the destination through their personal style.
With Singapore’s world-class, dynamic retail scene, shopping is one of the most popular activities that Indian travelers indulge in during their visits.Home to an unparalleled range of shopping options – from luxury flagship boutiques carrying exclusive limited-edition products, to one-stop-shops like Design Orchard carrying unique products designed by independent Singaporean artists, the destination’s retail scene is a veritable shopper’s paradise that offersa distinctive retail experience for travellers of all budget ranges.
Speaking about the collaboration, Mr. GB Srithar, Regional Director, India, Middle East, South Asia and Africa, STB said, “We are thrilled to partner LBBin this retail initiative for a second time. This collaboration offers an excellent opportunity to highlight Singapore's unique experiences and attractions. It also enables us to reach out to an audience of young millennials who forms a significant size of LBB’s follower base, which is one of STB’s key focus target customer segments in India. We believe that these Singapore-inspired collections will offer them a distinct glimpse into the country’s ever-evolving persona and inspire them to visit our vibrant city-state.”