Tom Cruise has been making headlines recently for promoting a unique "double feature" concept involving two highly anticipated summer movies. Christopher Nolan's "Oppenheimer," featuring Cillian Murphy as the renowned nuclear scientist, and Greta Gerwig's "Barbie," starring Margot Robbie and Ryan Gosling in a film based on the iconic Mattel dolls, are set to release in cinemas on July 21.

Despite being the star of the action thriller "Mission: Impossible - Dead Reckoning Part One," which is hitting theaters on July 12, Tom Cruise has been eagerly endorsing the simultaneous release of his rival movies. He expressed his excitement about watching both "Oppenheimer" and "Barbie" on the big screen during their opening weekend. Tom humorously stated his viewing plan, saying, "Friday I'll see Oppenheimer first, and then Barbie on Saturday."

Tom's support for the "Barbenheimer" double feature was evident when he took to Instagram to post a picture with Mission: Impossible director Christopher McQuarrie in front of the posters of both movies, holding tickets in hand. In the caption, he wrote, "I love a double feature, and it doesn't get more explosive (or more pink) than one with Christopher Nolan's Oppenheimer and Greta Gerwig's Barbie."

This unconventional move by Tom Cruise to promote his competitors' films has garnered attention and curiosity among moviegoers, further building anticipation for the releases of "Oppenheimer" and "Barbie" on July 21.