Clarks Collection, a brand that falls under the Clark aegis, plans to expand pan India by opening 10 more properties by the end of this financial year. They already have four properties located in Baroda, Ahmedabad, Somnath, and Bhavnagar. The brand is extensively present in Gujarat and now wants to open properties in the rest of India, majorly focusing on Ajmer, Udaipur and Kumbalgarh. Clarks Collection will cater to business travelers, upscale tourists, and experiential-seeking travelers.

As a part of a strategic move, the group will open properties with a minimum of 300 rooms, along with a conference hall, restaurant, and other key facilities needed by business travelers. The properties have big lawns, and state-of-the-art conference halls to conduct offsite training, corporate get-togethers, workshops, dealers meet, etc.

Prakash Bedi, Vice President, of Clarks Collection shares, “We are going for aggressive expansion across India, but at the same time, we understand the ethos and values to which the brand Clarks adheres to. We know the Customer satisfaction index plays a vital and crucial role in the hospitality business. We cannot specify this enough we try to give the best experience to our customers in all manners, enhancing their experiences, and taking care of their feedback & suggestions. There is a diligent grievance addressable mechanism, to ensure a prompt and proper handling of concerns or queries, by the backend team. We regularly conduct training programs for staff and guest service department, they are our foot soldiers who take care of guest service.”

The brand plans to hire locally in order to boost the local economy. They will also strictly adhere to a zero plastic policy and will use locally sourced construction materials as far as possible.